In our CXO Spotlight series, we are thrilled to announce that Smitha Hemmigae has been elevated to the position of Chief Market Officer (CMO) at ANSR.
In our CXO Spotlight series, we are thrilled to announce that Smitha Hemmigae has been elevated to the position of Chief Market Officer (CMO) at ANSR. The appointment reflects ANSR's evolving vision of not just participating in markets—but actively shaping them. Unlike the traditional "Chief Marketing Officer" role, Smitha's new title emphasizes building ecosystems, influencing enterprise narratives, and driving category creation for the GCC industry. In her own words, the future is "not about marketing to the market, but creating and leading it."
With more than two decades of leadership experience spanning organizations such as Thoughtworks, Infosys, Unisys, CSS Corp, and Logica, Smitha Hemmigae has built a reputation for driving growth, strengthening brand positioning, and scaling enterprise initiatives across global markets.
During her nearly six-year journey at ANSR, she has played a pivotal role in elevating the conversation around GCCs—from a niche business model to a boardroom and policy-level priority. Under her leadership, ANSR expanded its presence through flagship industry platforms, strategic ecosystem collaborations, and engagements with enterprises and government stakeholders across key Indian innovation hubs.
As India continues to strengthen its position as the world's preferred destination for Global Capability Centers, leaders like Smitha Hemmigae are helping redefine how organizations think about innovation, talent, and global business transformation.
Congratulations to Smitha Hemmigae on this well-deserved milestone and best wishes for shaping the next chapter of the global GCC story.
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