In our CXO Spotlight series, we are thrilled to announce that Smytten has officially appointed Shishir Varma as the new Chief Executive Officer (CEO) of PulseAI Research, its AI-driven consu
In our CXO Spotlight series, we are thrilled to announce that Smytten has officially appointed Shishir Varma as the new Chief Executive Officer (CEO) of PulseAI Research, its AI-driven consumer intelligence and research platform. This strategic leadership move comes as PulseAI accelerates its mission to transform how brands gather faster, smarter, and more actionable consumer insights.
With 30+ years of global leadership experience, Shishir Varma brings deep expertise across APAC markets including India, China, and Japan. He most recently served as Managing Director, Insights at Kantar Japan, where he played a key role in helping brands turn consumer data into sharp business decisions.
PulseAI Research, formerly known as Smytten PulseAI, has now been repositioned to focus on combining AI-powered research, real consumer behaviour, and always-on intelligence solutions. Under Varma’s leadership, the platform is expected to scale aggressively and strengthen its position in the modern insights ecosystem.
This appointment signals a strong bet on the future of AI + Research + Live Consumer Data, especially at a time when brands are demanding faster and more predictive decision-making tools. Wishing Shishir Varma great success in this new journey as he leads PulseAI Research into its next phase of growth.
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