CMOs, you're under unprecedented pressure—64% now own profitability, yet 56% can't attribute ROI or track journeys end-to-end.
CMOs, you're under unprecedented pressure—64% now own profitability, yet 56% can't attribute ROI or track journeys end-to-end. It's time to stop tweaking tech stacks and rewire your entire growth engine: from campaign factories to revenue systems with mapped buyer journeys, standardized KPIs, scalable content (45% lack this), and AI focused on pipeline health—not gimmicks. Shift to community moats (80.1% priority), execute a 90-day audit-to-operationalize plan, and become the Chief Growth Operator in a $843B digital ad world.
What’s ONE friction holding back your marketing ops today?
…more
